Tag Archives: advertising

One of those weeks

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My cardinal comes to visit daily. I love his bright color and song.

I had a super busy week last week and a repeat of too much to do this week. I like quieter weeks when I have a few days with nothing to do but read and write.

What’s keeping me busy this week?

Yesterday, I had a meeting for my women’s charity group that supports victims of sex trafficking. We have our annual fundraiser in March. That means it’s up to me to write press releases, public service announcements and then prepare the program for printing. In the Fall, I worked on advertising and sponsorships.

I was fortunate to have a neighbor volunteer to help me get out the press releases and PSAs. But she hasn’t done this before, so we have to meet to get her up to speed.

The other thing is, I’m new to the area. I don’t know the media like I did in Palm Springs. I was fortunate to have years in public relations and advertising in-house for a country club developer and a PR agency prior to opening my own business. I worked for several years for one of the largest advertisers in the Coachella Valley. The ad people from radio, TV and print took us (me and my PR boss) out to lunch. I had friendships with local media managers, reporters and sales people. When I was doing volunteer publicity for our swim team, also a non-profit, I was able to call on my media friends for help.

In Arizona, I have no connections. I don’t even know what the local media is or who they are. I mainly stream online or watch national news. It makes the job much more difficult.

Without posting my entire schedule this week and boring everyone to death, the main thing keeping me busy is the charity group and our upcoming event. The problem I found with being on the board of directors is our group is too small. Our group was in it’s peak maybe 10 years ago — before my time. It was more than 200 women strong. We’re now under 30. COVID shut down the group for several years and people drifted away. They also aged up. I think a lot of our members left their 50, 60 and 70s behind. The group was founded more than 30 years ago by four friends. Thirty years later, I understand why they’re no longer members.

Through the years, the group raised more than $3 million for women and children in need.

I’m so happy to be a part of this group, but don’t know how to make it grow — but I’m doing my part to help out.

When do you have super busy weeks, when there’s little time to sit and think?

What are you involved with that takes most of your time?

Life’s too short

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Sunset in Puerto Penasco
Sunset in Puerto Penasco.

This week I went out to lunch with two graphic designers I used to work with when I was in public relations and advertising. I’m talking about the years before I had kids. My oldest is 30!

Last month, I met graphic designer #1 for coffee. She moved out here about 15 years ago. She lived a few blocks from me in Palm Springs. When I was moving out here, a fellow swim friend reminded to contact her.

I’m so glad I did. At the time, COVID was raging and we didn’t get together. But she sent me an email with lists of restaurants and grocery stores nearby. She also told me to keep my cat inside! She recommended the YMCA that is five miles from our house as a place to swim. All her help made our move easier.

This time for lunch, graphic designer #1 asked if it was okay if she invited another graphic designer from my past life. When I had my own PR firm, I felt a lack of loyalty from graphic designer #2. It was a work related incident that is meaningless now.

Today, I have a totally different perspective. I can see where I was at fault, or maybe I was reading something into a situation that didn’t exist. She may not even realize that I was upset!

I felt work that I created was mine — but in fact it belonged to the company who hired me. I didn’t have ownership, just pride in my work.

Amazing what 30 years can do for clarity and common sense.

The three of us had a delicious and leisurely lunch, caught up on decades past and agreed to make this happen on regular basis. I was so excited to see and connect with both my old co-workers and friends. They’ll add a great dimension to my new Arizona life.

Here’s to ongoing friendships, a sense of community, and understanding that life is too short to hold onto hard feelings.

What examples do you have where time has changed your perspective over your feelings or relationships?

The joy of old friends

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Agave with blooming cactus. I learned the cactus is called Argentine Giant.

Yesterday I met an old friend for coffee. I don’t mean that she is old, but that we were friends for decades. She was a graphic designer that I worked with in Palm Springs.

When I was in my 20s and 30s I worked in public relations and advertising. A hot graphic design firm we used (when I worked in-house for a huge real estate developer) had several talented graphic designers. Something happened at the design firm and the designers I knew went independent. I think there was an issue with getting paid.

I also took the leap and went independent.

It was exciting to start my own business. The camaraderie I had with these amazing women to guide and mentor me gave me the courage. They had experience and advised me of what software to use for bookkeeping, what rates to charge. We referred each other business, too.

The friend I met for coffee yesterday was in this group of entrepreneurial women. She moved to the Scottsdale area 15 years ago. I can’t believe it’s been that long. She said she thinks the last time she saw me was 20 years ago! Also, she remembered going to my baby shower 30 years ago.

I texted her before we moved and she sent me a list of restaurants, where to grocery shop, all the good coffee shops, etc. At the time, it was during the shutdown so we didn’t get together. Then today I learned her husband had an extended illness and she was the caregiver. So another year went by.

Now that I’m over COVID we finally got together. I’m smiling the rest of the day.

What gave you joy today?

Tips on How to Catch Typos — And My Three Worst Typos of All Time

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images-3Some of my most embarrassing moments have happened with typos. I’ve been writing professionally since college graduation. I won’t mention exactly how many years that is. But, it’s plenty. Plenty of time to make a few mistakes.

1. I had a typo yesterday on SwimSwam. I left out a number on my tips.

My process begins with a small idea. Then I write a rough sloppy draft. Then I begin to hone it down into something tight and simple.  Along the way I cut out one tip that didn’t seem to fit. But, the story didn’t automatically renumber itself. Making a mistake like that on a busy forum like SwimSwam is decidedly embarrassing.

You can read that story here. 12 Parent Tips on How to Behave at Practice.

On the bright side, I got a RT by Natalie Coughlin. I was super excited about that, so the story still worked even if it was not perfect.

Natalie Coughlin

Natalie Coughlin

2. My second worst typo was in the 80s. I worked for a PR and advertising firm and I wrote eight newsletters a month, plus three or four press releases daily. It was a busy, intense job. I was in charge of a fundraiser for abused women which was held at a local country club. In my press release that ran just about everywhere — I mistakenly put in my own phone number instead of the club’s to RSVP! There was no taking that one back. I lived through it by hooking up an answering machine.

I felt humiliated though, when my co-workers relentlessly teased me.images-1

3. My all-time worst typo was when I had my own PR and advertising business. I had some super-duper clients including the hospital’s cancer center and a local branch of a major Wall Street firm. When the boss at the Wall Street branch was promoted to NYC to corporate headquarters, he still used me for all of his work. I was SO excited! Then I made a typo on a Power Point presentation. It was on the new logo he had me create for the Western Region of the United States of America. Ugh.

He was so angry with me, because I made him look bad. I’ll never forgive myself for that one.

imgres-2The thing with typos is your brain can trick you into seeing what you intended to be there.

My tips to catch typos are:

1. Read the piece from the bottom, sentence by sentence.

2. Read it out loud.

3. Put it away for a few days to get a fresh view.

4. Have other people proofread for you.

5. Don’t forget to proofread the title and headers. Numbers, too.