Some of my most embarrassing moments have happened with typos. I’ve been writing professionally since college graduation. I won’t mention exactly how many years that is. But, it’s plenty. Plenty of time to make a few mistakes.
1. I had a typo yesterday on SwimSwam. I left out a number on my tips.
My process begins with a small idea. Then I write a rough sloppy draft. Then I begin to hone it down into something tight and simple. Along the way I cut out one tip that didn’t seem to fit. But, the story didn’t automatically renumber itself. Making a mistake like that on a busy forum like SwimSwam is decidedly embarrassing.
You can read that story here. 12 Parent Tips on How to Behave at Practice.
On the bright side, I got a RT by Natalie Coughlin. I was super excited about that, so the story still worked even if it was not perfect.
2. My second worst typo was in the 80s. I worked for a PR and advertising firm and I wrote eight newsletters a month, plus three or four press releases daily. It was a busy, intense job. I was in charge of a fundraiser for abused women which was held at a local country club. In my press release that ran just about everywhere — I mistakenly put in my own phone number instead of the club’s to RSVP! There was no taking that one back. I lived through it by hooking up an answering machine.
I felt humiliated though, when my co-workers relentlessly teased me.
3. My all-time worst typo was when I had my own PR and advertising business. I had some super-duper clients including the hospital’s cancer center and a local branch of a major Wall Street firm. When the boss at the Wall Street branch was promoted to NYC to corporate headquarters, he still used me for all of his work. I was SO excited! Then I made a typo on a Power Point presentation. It was on the new logo he had me create for the Western Region of the United States of America. Ugh.
He was so angry with me, because I made him look bad. I’ll never forgive myself for that one.
The thing with typos is your brain can trick you into seeing what you intended to be there.
My tips to catch typos are:
1. Read the piece from the bottom, sentence by sentence.
2. Read it out loud.
3. Put it away for a few days to get a fresh view.
4. Have other people proofread for you.
5. Don’t forget to proofread the title and headers. Numbers, too.