How a college kid made a career out of tweeting

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Our very own Waffles!

I’m a big “WeRateDogs” fan. Whenever I check out the Instagram or Twitter account, I always laugh. It’s a great break from 24/7 news and politics. It gives me a chance to relax and smile–and it’s an easy way to be entertained.

I read an article today on COISKI, which I’m figuring out is short for “Content Is King” about Matt Nelson, who was a college kid when he created the “WeRateDogs” brand. Not only does he have more than 6 million followers, he has published a book and other merchandise like mugs and caps. He’s releasing a calendar for 2019 and a 2020 one will be published, too. His merchandise can be found on his website or Amazon.

Here’s an excerpt from the article by John Zmikly:

How the Creator of “WeRateDogs” Built a 6+ Million Twitter Following

Matt Nelson’s love for comedy – not just doggos and puppers – motivated him to create the account and company

Three years ago in a North Carolina Applebee’s, former Campbell University student, Matt Nelson, tweeted about the “petability” of a Japanese Irish Setter who supposedly lost an eye in Vietnam.

Literally overnight – and several hilarious tweets later – Nelson’s @dog_rates Twitter account garnered about 500 followers. By the end of the month, that number grew to over 100,000. Little did Nelson know, his “WeRateDogs” Twitter account would change the direction of his life – and digital doggo culture – forever.

With over 6.9 million followers on Twitter today, @dog_rates has become one of the most successful pet-rating accounts on social media. But the brand reaches far beyond Twitter. Since his fateful Applebee’s tweet in 2015, We Rate Dogs has become a full-on brand, adding a merch line, publishing a recent Amazon best-selling calendar, and Nelson leverages speaking engagements and has even partnered with established brands, like Disney, to continue growing the brand’s powerfully loyal following.

I have sent in several pictures of my daughter’s pug Waffles and our RIP lab Angus. WeRateDogs posted the picture of Waffles above. I’d never seen so much action on my social media. Ever. When he liked my Angus pics on a Saturday when he features senior doggos, I received so many comments about our beloved Angus.

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This is a post from today.

I found it interesting that Nelson dropped out of school to pursue a career based on tweeting. I wonder what I would have said if my son or daughter did that? It has worked out well for him:

From Part-Time Hobby to Full-Time Career

A freshman at Campbell University at the time, Nelson had been going to school for professional golf management. But school soon took a back seat to his greater passion – digital media.

“I soon became obsessed with social and digital media and the creative outlet they offered,” said Nelson.

Not wanting to be “that guy” who created multiple parody accounts and stole other peoples’ content, Nelson said he truly became invested in the writing and humor aspects of content development.

“There are plenty of cute animal accounts out there, but from the beginning, I went out of my way to make my posts humorous, and to try to give the account a real personality. I think that’s what made We Rate Dogs so refreshing. I can’t argue that the pictures don’t drive the audience — they do. But I have developed a style that allows the image and the caption to lean on each other in a creative way,” he said.

Nelson has now made a career out of digital content creation, sometimes spending hours writing and reading tweets before they’re posted.

“I often laugh that I’m basically telling the same joke over and over again because every post has a caption, rating, and a comment. That’s it. But every word has intent behind it, and the picture and caption have to go hand-in-hand,” he said.

Community, humor and original content are just a few reasons the @dog_rates earns roughly 8,000-12,000 new followers each day. And they’re also why Nelson’s other endeavors, like his recent Amazon Best-Selling calendar – have been so successful.

But along with hard work, Nelson attributes much of his puppo prosperity to good fortune.

“My initial success has been just pure luck. The biggest thing for me lately has been the commitment to drop out of school and make the side hustle, the real hustle. It’s definitely new territory, but going “all in” has given me the chance to chase my passion. It was the right call for me.”

Nelson highlighted the importance of following a dream, though sometimes working a regular job or going to school may be required to see it through.

“The traditional path is not the only path. College isn’t always the next stop, and it’s definitely not the only path to success anymore. There are so many different roads. The field is truly even if everyone has internet access, and a little bit of creativity goes a long way as long as you don’t ignore that passion.”

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This is one of my favorite ones–and obviously other people liked it too.

Nelson has created his own vocabulary for dogs such as “puppers” and “doggos,” and his curse word “h*ck.” After I read WeRateDogs religiously, the doggo slang slipped into my vocabulary, too.

Another amazing thing about WeRateDogs is the sense of community. When someone’s pupper is sick or needs surgery, Nelson tweets and money and love pour in.

Does WeRateDogs brighten your day, too? Are there any Twitter or Instagram accounts that you love?

 

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A weekend to lift my spirits

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Big Bear Lake

I’ve been feeling down for a few days, missing my friend who recently and unexpectantly passed away. Fortunately, we had a few fun things planned this past weekend that helped me feel a little bit better.

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The flower arrangement I made at Seasons by My Little Flower Shop in Palm Springs.

First, my daughter and I went to a flower-arranging class at Seasons by My Little Flower Shop in downtown Palm Springs. We were invited by close friends from the Piranha Swim Team. My friend’s two daughters bought her a flower-arranging class for Mother’s Day. I was so tickled that they asked me to join them. I asked to include my daughter, who is home for one more week. My friend’s daughters are both older than my daughter by four and five years, but that swim team connection is a bond that never lets go. They both swam for USC, and even though my daughter was a Ute, they have the shared experience of being PAC 12 student-athletes.IMG_0923-2

We learned some basics about flower arranging, which I never knew. First, never let any of the greens touch the water. The greens decompose and create bacteria which kills flowers in a few days. When you buy a bunch of flowers from the grocery store, always strip the greens down where the water will be and your arrangement should last up to ten days.

The other thing I learned was to buy some clear florist tape at Joanne’s or Michael’s. On the top of the vase, put a strip of tape across the center, then two more strips evenly on each side. Then do the same perpendicularly. You’ll end with a grid that will support your flowers and keep them standing up.IMG_0920-2

The next thing we did to raise my spirits was escaping the desert and driving to the mountains. It’s starting to get hot and being stuck inside isn’t a joy. Up in the mountains at Big Bear Lake, it’s not only gorgeous but the high was 77 degrees as opposed to 111 at home. We went for a walk, set up our motorhome for the summer, went out to lunch at our favorite restaurant the North Shore Cafe and relaxed in the cool mountain air. We had Waffles as our buddy and he loved it since he hates the heat.

Here are pictures from our day in Big Bear:

 

Third, one of my friends in Seattle took my mom to Bingo on Sunday. I’ve written about my Bingo days with mom and how much she’s loved it. I’ve been looking for someone to take her because she refuses to go on her own–even though it’s down the hall from her room. I was reminiscing about Rebecca with the childhood friend who was married to her years ago. I mentioned my mom to him. (Our parents have been friends for decades and we used to go on camping trips together as families). He immediately volunteered and said that he thought going to Bingo with Mom would be “a hoot.” I called her afterward and she sounded so happy. Which made me happy, too.

One thing that losing a good friend has taught me is to not take anyone for granted and to reach out to friends and family.

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Waffles

 

 

Waffles was a brat and what I did about it

IMG_9916We started the day off with our walk around the park and Waffles was not listening and was stubborn. My daughter said, “He’s being a brat.”

My daughter and Waffles walk faster than me, so they will often get far ahead and double back to me. Every time they changed directions to come back to me, Waffles stopped and wouldn’t budge. Then he tugged and pulled to go in the direction he wanted.

After the walk, Waffles sat in the kitchen and stared up at the counter and barked. He barked repeatedly and loudly. When that got him nothing, he scratched on the laundry room door, which I had closed because he had knocked over the trash can and dug through it moments before.

 

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Maybe Waffles misses his swim team?

 

Then, I remembered the HuffPo story I wrote about earlier called “The Best Parenting Advice My Mom Gave Me” by Taylor Pittman. There was one bit of advice in there that might work for a pupper as well as kids.

“With Mother’s Day less than a week away, we wanted to know how our readers’ moms affected their lives. We asked members of the HuffPost Parents community to share the best pieces of parenting advice they ever received from their moms.

“Some of the tidbits are funny, while others are more earnest. They’re all endearing in their own way.”

Here’s the bit of advice I used on Waffles when he was barking in the kitchen, rummaging through the trash and scratching on the laundry room door:

“‘Have you tried going to the bathroom?’ Great advice from my mom, which I’ve shared with my own children time and again. Sometimes the solution to the problem is as simple as that.” ― Elizabeth Meinicke Flynn

And, it worked! I took him outside, he went to the bathroom and immediately settled down. I don’t have an answer on why he acted so stubbornly on our morning walk around the park, though.

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Waffles’ smile.

 

What advice do you have for children or pets when they’re acting out?

Puppies Meet Santa in the Park

 

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The view from our park.

Our neighborhood park is an integral part of my life. I take at least one walk to and around the park every day, enjoying the gorgeous views of Mt. San Jacinto. I’ve walked countless miles around the park for years.

When the kids were young, I’d meet several other moms at the park and we’d sit on blankets on the grass while we watched our kids swing, climb and slide. The park is where we’d go when our kids would get some sort of flying gift like a simple glider, kite or a remote control plane or rocket. When the kids had friends over, they’d go to the park to play ultimate frisbee.

With my daughter at home for Christmas break with her 16-month-old pug Waffles, I’ve learned something new about our park. It’s a great place to meet other dog owners. In fact, we found a group who gather in the afternoons and let their little dogs play. Waffles, who is not at all shy, is trying to take over the group and loves chasing and being chased.

 

 

I’m not sure he’s all that welcome in this exclusive club, except by the two lady pugs, Mona and Sadie. The highlight yesterday was a surprise visit by Santa. Waffles, who thinks he’s a media star, thought all the pictures with Santa should include him. My daughter had to pull him out of other puppy pics more than once.

 

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Waffles with Santa at the park.

Do you have a special outdoor place in your life?

 

Puppy Love’s One Year Anniversary

 

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Waffles, our 12-week old pug.

A year ago, we adopted the cutest little boy pug Waffles. He was a Christmas present for our daughter, but I fell totally in love with him. I got the tough few months of potty-training, getting up in the middle of the night to get him outside–plus dealt with the constant chewing. Now he’s living life with my daughter and is loved by her Swim Team, has his own Instagram, Wafflezworldwide, and has gotten more than his fair share of attention on the twitter account WeRateDogs.

Here’s what I wrote last year about our new pup:

I think we bit off more than we can chew! We thought it would be nice for our daughter to have a companion in the form of an animal. She’s out of state in college and busy with academics plus D1 swimming, and for some hair-brained reason, we thought a puppy would bring a lot of joy and fun into her daily life.

She asked permission of her landlord, and even though her lease says “no pets,” he agreed to a small dog. We decided the puppy would be a present for Christmas.

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Waffles turns into a pancake when I try to walk him.

Our daughter wanted a pug and thinks they are so cute. They are. I’ll agree to that. We looked into suitable breeds, and besides the two negatives of snoring and shedding, pugs appear to be an easy going breed requiring very little care.

But the puppy thing. I’m on day five and I think puppy is winning the battle. It’s like having an infant again. I have to watch him constantly. He doesn’t sleep through the night, and when he’s crawling on his belly through the yard, I never know what is going to end up in his mouth. I knew we were in for trouble when we drove Waffles home for an hour and a half drive. He was squirming all the way, nipping and licking my neck and fingers. Finally, as we drove into town he fell asleep. That’s what my son would do in his car seat during long drives.

I’m crate training, potty training and my daily life suddenly got very busy and tiring. Why we think our daughter can handle this is beyond me. Of course, she does have youth on her side. And Waffles is so darn cute!

 

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Olive the cat is not sure about any of this. What did we do???

More recent photos of Waffles:

 

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Waffles on “WeRateDogs @dog_rates”

 

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Waffles and the Women’s Swim and Dive Team.

 

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Waffles first birthday.

 

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Waffles at work.

 

 

 

 

The Travails of Travel

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Visiting Salt Lake City means I get to see Waffles, my daughter’s pug.

This past weekend, it dawned on me why I hate to travel. It all began with a too early flight from Palm Springs to Salt Lake City. When I have to get up earlier than normal, I tend to wake up every hour to check the clock. So, by the time I got to the airport, I was already tired and wondered how I’d make it through the day.

Online when I checked in 24 hours before our flight, Delta told us we’d get our seat assignments at the gate. Well, my husband got a seat, but they wouldn’t give me one. I’d been “bumped.” They said I could “volunteer” to give my seat up but I refused. My only hope was that someone wouldn’t show up or would volunteer to give up their seat on the overbooked fight. I was asked to sign a waiver that said I had refused to volunteer and I was giving up any compensation if I didn’t get on the flight.

At the last minute, someone took a $600 voucher to travel to Ontario and take a later flight, so I did get on the plane. It was a stressful way to start a long day, however! Since I had purchased our tickets more than seven weeks earlier, I wondered why I was the one to get bumped? A woman working at the gate said I must be “non-rev.” I found out non-rev is someone who didn’t pay for their ticket and they’re flying on a friends or family free ticket. That was NOT me. I paid full price.

The weekend was so much fun and I wrote all the wonderful details about it here.

 

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Utah with my girl.

But then the problems began on the trip home when we returned the car to an offsite car rental place, Fox, which we have raved about for the past three years. We’ve never experienced anything but the best service from them. But, on Sunday night they had one employee to check in returns and check out cars to lines of waiting people. We all seemed to pull into the Fox lot at once and we all needed to get to the airport, pronto!

We had to wait and were about 10th in line returning our car and missed a shuttle driving back and forth to the airport. They had two shuttles parked in the lot, but apparently only one driver on duty. So, I was stressed again and anxious if we’d make our flight while waiting for the shuttle to return from the airport.

 

At the airport, finally, I was pleased that we were pre-check. I sailed through the short line and noticed Bill wasn’t behind me. They wouldn’t let him through, and unbeknownst to him, his driver’s license had expired. After a full body search—and I mean FULL—the TSA agents went through his suitcase and laptop. Then they ran strip tests to determine that there weren’t any bomb-making ingredients on him or his stuff.

Bill kept telling me to get to the plane and that he’d be fine. I refused to leave him in Salt Lake City without knowing what was going to happen to him.

Together, we made it to our gate where our flight’s boarding thankfully was delayed by 30 minutes. We made it on the plane and the plane pulled away from the gate. Then we sat and sat and sat. The pilot made an announcement that an outside sensor wasn’t working and we’d be waiting until a further decision was made. Bill and I burst out laughing. What else could we do? The plane made it’s way back to the gate and we sat some more.

Thirty minutes later we were escorted off the plane to another gate. This time the plane was working and we made it home.

I love visiting family and friends, but I do not like to travel. What experiences have you had with travel that you’d like to share?

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I love these two. It was worth the headache of travel.

 

 

10 Things I Noticed About Summer Vacation

 

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Waffles on our morning beach walk.

 

ONE
I was stressed the day we left for vacation. Had I packed everything we needed?

TWO
VRBO disappointed me. The condo was way smaller than it looked online. I didn’t realize there was only one window that looked out into a parking lot and no ocean breeze because it was on the wrong side of the building.

THREE
After three days, I relaxed. We aren’t moving into the condo for good. It’s only a week and we can make the best of it. With my glass half full, I can say it’s clean, comfortable and we love the location a block from the beach.

 

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The marina in Santa Barbara.

FOUR
We are outside every day enjoying the fresh air. It’s such a big deal to be out of the AC of home where it’s 115 degrees and more.

FIVE
Sailing was exhilarating, breathtaking and yes—filled with fresh air.

 

 

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Sailing.

SIX
We love Carpinteria because of friends. Dinners al fresco, walks along the beach at sunset, and swimming are all better with friends. We’re fortunate to have best friends who love to entertain and cook for us. We’re even more fortunate they didn’t get tired of us after a week.

SEVEN
Morning beach walks are the best. They’re better than my walk around the neighborhood and park at home. Waffles the pug loved his beach time and playing with new friends.

EIGHT
I loved having my daughter join us for vacation. I hope it’s a tradition she continues for years to come.

NINE
Swimming helped me relax. After swimming masters with my friend and her daughter as a coach, I felt good for the rest of the day.

TEN
Why don’t we live in Carpinteria? Why was our vacation so short?

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My daughter lap swimming.