Becca and Niki, swim entrepreneurs
If you’re not a swimmer or a swim parent, you may not know about the swim parka. It’s a big, warm comfy thing that swimmers wear when it’s cold outside. In the swimming world, swimmers wear parkas to meets and practice so that when they jump out of the pool they can be covered up from head to ankle.
I spoke with two high school girls, Niki and Becca who entered a school entrepreneurial competition and won $250 with their girl’s empowerment parka. The idea behind the parka is that it’s more fashionable than the current unisex parka, it’s lightweight and has special details that girls will like. Here’s a photo:
The girls were smart, articulate and have a KickStarter campaign to get their project off the ground. They attend a private school in North Carolina called the Cary Academy and swim for the school’s team. I was very impressed with both girls and how far they’ve taken this project. To date, they have raised close to $12,000 and have endorsements from three Olympic swimmers, Kara Lynn Joyce, Annamay Pierse and JR DeSouza.
The name of their company is Wotter, based on the sleek and fast otter, plus water. Nicki’s mom is CEO of their company and they thanked her for all her hard work. Her background is in marketing, and she’s been instrumental in getting a prototype developed and getting the word out through newspapers, blogs and TV.
On their KickStarter page, you’ll find their motto: “Designed BY girl swimmers FOR girl swimmers Wotter Girl’s Swim Parka is a cloak of confidence and comfort for the female swim athlete.”
“We set out to create Wotter to empower girls like us (and you!) to stay in swimming AND to raise awareness that more female swim coaches are needed to create strong role models for young girls. Hopefully, we will also inspire more girl entrepreneurs to make their ideas a reality – creating this company and going through the KickStarter process has been an AMAZING experience for both of us!”
I hope they succeed, but I do have a couple questions after talking to several D1 scholarship swimmers about the girl empowerment parka. First, swim parkas are a small niche market and no one I talked with had a problem with the existing parkas. Then, by targeting only women, the parka market is sliced in half.
My daughter and friends in their team parkas.
According to Becca and Niki, their parka has the following features:
“We added things that the current models don’t have:
- Oversized hood for ponies and top knots
- Big zipper pulls easier for smaller, wet hands to grab
- Less bulk, easier to wear
- A wrap and snap feature to make it easy to put into a swimbag
- Feminine lines and styling
- Lots of other considerations, like secret pockets for iphones and headphones, big, deep pockets to warm your hands, venting and breathable fabrics…”
Niki and Becca mentioned Jolyn to me and how that swimsuit company took off and became literally an overnight success. The difference I see with Jolyn, is that it solved a problem, namely it’s a So Cal company and it addressed the need to have a suit that stayed on in ocean waves. Traditional bikinis have bottoms or tops that can come off, and the crotch fills up with sand. Jolyn came up with a product that was attractive, comfortable and secure. Also, in Southern California, most pools are outside and swimmers practice in one piece suits. They are embarrassed about their suit tans and “white tummies” when they put on a bikini and head to the beach. Jolyn suits are worn at practice so swimmers can tan at practice.
Here’s the Jolyn motto:
WHO WE ARE
At Jolyn we specialize in making good lookin’ athletic gear for the things we like to do. We like the water, we like being active, and we like having fun! Each and every product we create is brought to life with those ideas at their core. Oh and one more big one… We make stuff for the women who inspire us.
Whether you’re an Olympian or an Olympic caliber sunbather, our stuff is the stuff for you.
The Wotter parka is attractive and I especially like that it is lighter weight and can fit into a swim bag. I don’t know what coaches will think about the parka, though. Most parkas are purchased in team colors with the team’s name displayed. It’s a one-time, more than $100 purchase, which lasts literally forever. We still have the swim parkas my kids wore when they were in elementary school and now I wear them to practice. My kids never outgrew them and now my daughter wears her college-provided parka. Will parents buy an optional parka for their girls, because they’re cute? I think they will if their daughters want them enough and they become popular. I also see adult women wanting the parkas because of the style. They wouldn’t be restricted with team colors or a coach telling them what to wear. Niki and Becca said the parka is the first product they’re introducing and they hope to add more athletic wear targeted to girls.
Good luck to Nicki and Becca! It will be fun to track their progress and see how far Wotter goes.
What’s your opinion of swim parkas designed by girls for girls?