When I started my blog in 2014, my focus was financial news for women. I had a short stint as a financial adviser working with my husband. At that time, I thought I had lots of knowledge to share. I had passed all the exams and went through training by two big firms.
One fact that stood out to me was that women own the majority of the wealth in our nation, yet they have less knowledge about investing than men. I thought I found a perfect niche to blog about. Funny thing, nobody wanted to read those posts. Maybe it was because I was new and didn’t have an audience — but when I wrote about other topics, I got way more views and comments.
My next niche was parenting — particularly sports parenting. I submitted one of my blog posts to the most read swim website, SwimSwam, and got feedback from the owner/founder Gold Medal Mel, Mel Stewart. He asked me to start writing parenting advice. He wanted me to write once a month for three months. After that trial period, I wrote every week. You can check out those articles HERE. I continued with that for six years, mostly basing my articles on my past mistakes. I didn’t want newer sports parents to go through the drama and issues that I had. I was thrilled when parents would email me and ask for advice. I started an “Ask Swim Mom” column from those emails.
My other favorite topics to blog about were about college admissions and being the parent of college kids. I learned a lot during those years. But as my kids grew, I felt I had less to offer in the parenting arena. In fact, I think my swim parenting articles put pressure on my daughter or made her feel exposed. I realized I’m far from an expert. Who am I to give advice?
Now, my blogging is me slogging through this phase of life trying to figure it out. What I enjoy most about blogging now is the community of bloggers I read every day. It’s more satisfying and supportive than before.
I’m curious how you see your blog evolving or changing through time. Do you feel you have a niche and what is it? What are your favorite topics to blog about?