Who knew cottage cheese would trend?

My favorite brand of cottage cheese.

I’m a big cottage cheese fan. It’s one of my staple foods. I like a high protein diet and cottage cheese is a good way to get there besides eating fish, chicken and beef. I add cottage cheese to salads. I have it on toast with a poached egg, or eat it plain.

There are some brands I can’t stand and they make me gag. I like the brand above and basic grocery store cottage cheese from Kroger’s and Safeway, too. Growing up in Washington, I liked Darigold.

I was surprised to see that cottage cheese, once considered an old person’s food, is making a comeback. I remember having lunch with my husband’s grandfather in the early 1990s, and grand-dad prepared us a hot dog without a bun, cottage cheese and black olives. I loved it!

In the Wall Street Journal in an article by Julia Munslow called ‘We Knew Cottage Cheese Could Be Sexy’ Gen Z Discovers Lumpy Staple, cottage cheese is now going viral on TikTok.

There are all sorts of recipes of frozen cottage cheese with peanut butter, honey and chocolate chip type mixtures, which is a healthier version of ice cream. People are adding cottage cheese to pasta sauces.

Millennials and Gen Z-ers have started tossing tubs of their grandmother’s favorite weight-management tool into their grocery carts. They blend it into creamy pasta sauces, pancakes, dips, cookies and two-ingredient bread. It’s a departure from when cottage cheese surged in popularity in the 1960s and 1970s and was often eaten more plainly, with fruit or on salads. A “diet plate” once consisted of a scoop of cottage cheese next to a hamburger patty.

Dairy executives credit the resurgence to the innovation of the recipes spreading on social media—the #cottagecheese has more than 323 million views on TikTok—and the young consumers who are discovering it for the first time. 

https://www.wsj.com/articles/cottage-cheese-recipes-gen-z-discovers-98941401?mod=hp_featst_pos5

I also like potato salad, but I find it healthier if I reach for a scoop of cottage cheese instead. One thing my mom loved, that I couldn’t swallow was buttermilk. She drank a glass of buttermilk every night. Somehow I doubt that will be a trend on TikTok.

What are your thoughts about cottage cheese?

Is it something you grew up with and liked? Or are you not a fan? What’s your favorite brand? Do you like it plain or in a recipe?