Who knew cottage cheese would trend?

My favorite brand of cottage cheese.

I’m a big cottage cheese fan. It’s one of my staple foods. I like a high protein diet and cottage cheese is a good way to get there besides eating fish, chicken and beef. I add cottage cheese to salads. I have it on toast with a poached egg, or eat it plain.

There are some brands I can’t stand and they make me gag. I like the brand above and basic grocery store cottage cheese from Kroger’s and Safeway, too. Growing up in Washington, I liked Darigold.

I was surprised to see that cottage cheese, once considered an old person’s food, is making a comeback. I remember having lunch with my husband’s grandfather in the early 1990s, and grand-dad prepared us a hot dog without a bun, cottage cheese and black olives. I loved it!

In the Wall Street Journal in an article by Julia Munslow called ‘We Knew Cottage Cheese Could Be Sexy’ Gen Z Discovers Lumpy Staple, cottage cheese is now going viral on TikTok.

There are all sorts of recipes of frozen cottage cheese with peanut butter, honey and chocolate chip type mixtures, which is a healthier version of ice cream. People are adding cottage cheese to pasta sauces.

Millennials and Gen Z-ers have started tossing tubs of their grandmother’s favorite weight-management tool into their grocery carts. They blend it into creamy pasta sauces, pancakes, dips, cookies and two-ingredient bread. It’s a departure from when cottage cheese surged in popularity in the 1960s and 1970s and was often eaten more plainly, with fruit or on salads. A “diet plate” once consisted of a scoop of cottage cheese next to a hamburger patty.

Dairy executives credit the resurgence to the innovation of the recipes spreading on social media—the #cottagecheese has more than 323 million views on TikTok—and the young consumers who are discovering it for the first time. 


I also like potato salad, but I find it healthier if I reach for a scoop of cottage cheese instead. One thing my mom loved, that I couldn’t swallow was buttermilk. She drank a glass of buttermilk every night. Somehow I doubt that will be a trend on TikTok.

What are your thoughts about cottage cheese?

Is it something you grew up with and liked? Or are you not a fan? What’s your favorite brand? Do you like it plain or in a recipe?

54 thoughts on “Who knew cottage cheese would trend?

  1. Love cottage cheese! I often alternate between buying that and plain greek yogurt then adding my own fruit. I just buy the generic store brand, but I don’t like really wet/runny cc. I remember eating it a lot as a kid, but I suppose many people think of it as ‘old folks food’! 🙂

  2. Cottage cheese was one of my childhood favorite foods. I still like it, preferring 2% with small curd. I usually don’t want to add anything to it, but some pear slices are nice once in a while.

  3. I like cottage cheese, especially in the summer because it’s a nice, cool protein. I think it’s making a comeback now because it’s loaded with probiotics, like yogurt, miso, kombucha, and kim chee. It is good for gut health and that’s a big topic right now. Our grandmothers were right about it! 😄

  4. I may be an outlier here, but just the thought of cottage cheese makes me gag. I just can’t do it! My boyfriend, however, swears by Good Culture brand whole milk cottage cheese.

  5. Holy smokes – who knew? This gives me some ideas of what I can do to help my picky eater get more protein. But yeah, I’m with you, I don’t think buttermilk will trend!

    • I guess there’s tons of cottage cheese recipes now. I’m with you on the buttermilk, except it does make cake from scratch better – which I quit baking years ago.

  6. I love cottage cheese but ours is the one called ‘ paneer’ or Indian cottage cheese. It’s a Sami solid block of creamy cheese which can be eaten as it is or fried and added as meat substitute in dishes like palak paneer.

  7. Eww. It is a texture thing. I’m all over whole milk yogurt. Use it in mashed potatoes, potato salad, etc. I usually use it in place of or 50/50 with mayo.

    • I like a lot of foods too and cottage cheese is near the top of my list. Today, I made an amazing meatballs and sauce with tomatoes, garlic, cauliflower, kalamata olives, cumin and oregano and ate too much! I rescheduled swimming for tomorrow, because I was afraid I’d sink!

  8. With young people they are so focused on protein, so as you mentioned they add cottage cheese or greek yogurt to pancakes, cakes, sauces, etc. Ah, I would love for life/nutrition to just get back to normal. Eat what makes you happy. Like our grandparents did.

    • That’s what I do. I talked to my daughter who is in her late 20s about the article about cottage cheese. She said because of the expense of protein like fish, chicken and beef, her age group has turned to cottage cheese.

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