This is a screen shot from Amazon. Tone soap was what we have used since we got married. I used to buy it at the grocery store and then it disappeared. Then I ordered it from Amazon, but now there are only a couple listings and it’s WAY overpriced. It must be discontinued.

Now, we can no longer find Strawberry Yogurt Zone Perfect Bars. Can’t find them anywhere. I used to get them at the grocery store, too. Trader Joe’s had the best prices. I was able to order them on Amazon a few years ago. Now they are nowhere. There are a few other flavors still out there. But not the flavor we like.

The latest discontinued product that I use is my face cream. When I went to the website, I couldn’t find it. I got a chat bot box and asked if it was discontinued and the bot said yes, but there was inventory available at Amazon. Here we go again. At least it’s the same price on Amazon as it was on the manufacturer’s website.

I wrote about brand loyalty HERE.

We get used to certain brands and stick with them for decades. My mom was a loyal brand lover and believed that what she bought was THE BEST. Like Life cereal, Crest toothpaste and Best Foods mayo. I followed her example and brands. Until I got married. My husband and I discovered conflicts with our brands.

I googled why Zone bars and Tone were discontinued. It has to do with changing market preferences. In the case of Zone bars, not only was it discontinued in 2024 — a layoff of close to 200 employees happened. Tone was sold to Proctor Gamble from Colgate-Palmolive. There are many options in skin care and bar soaps aren’t as popular as they once were. People are also looking for natural products without chemicals. So good-bye Tone — after six decades.

I think there are many more choices today for all categories of household items compared to my childhood. It’s a tougher market for brands to survive. Plus, we have tons of “off-brand” items that are more affordable.

What brands are you loyal to?

What products have you used that were discontinued?