I wrote a an article called Why Isn’t Caeleb Dressel a Household Name? for SwimSwam in 2018. Dressel had competed in NCAA championships and had broken barriers like the 40-second mark in the 100-yard freestyle. But at the time, only swim nerds knew his name.

After this past week, I’m sure he will be better known, but after the Olympic’s fades away will his name fade, too?

Swimming like gymnastics are collegiate sports and there’s not much attention to them until Olympic years. It all comes down to money in my opinion. Football and basketball are money makers for schools. Swimming loses revenue. No fans are buying tickets, the meets are free and sparsely attended. The pool costs money to maintain.

During my years as a swim parent, I wondered how to get swimming to be more popular. In 2019 the International Swimming League began holding competitions. Have you heard about it? There are teams in the US and abroad filled with the world’s swimming stars. The teams compete against each other and it gives swimmers a chance to earn money, race and hopefully get more fans to appreciate swimming. But it isn’t televised, at least I haven’t seen it. I think it’s livestreamed.

Here’s the article I wrote that mentions Caeleb Dressel and wonders how to get more people into swimming:

Why isn’t caeleb dressel a household name?

BY SWIMSWAM 

March 27th, 2018 Lifestyle

Courtesy of Elizabeth Wickham

We witnessed amazing things this past weekend watching the 2018 Men’s D1 NCAA meet. Who can believe that a human being broke 40 seconds in the 100 free, or 18 seconds in the 50 free—not to mention 43 seconds in the 100 fly? Caeleb Dressel should be a household name this week after breaking through these barriers at his final meet as a senior swimming for the University of Florida.

We watched from home on the computer, something that wasn’t possible years ago. The livestream was clear, the narration entertaining and professional. I remember trying to watch one of our friend’s kids at Trials in 2008 and the production quality wasn’t great and the livestream paused repeatedly. Swim coverage has improved significantly through the years, but I wonder if the audience has increased?

Of course, Olympic sports don’t get the attention at the collegiate level as the big money sports, like football and basketball. In addition, we hear heartbreaking news of universities canceling swim programs regardless of high GPAs or how many times the teams win conference meets, like the recent news of Eastern Michigan University. We have to wait every four years for the Olympics to come around to show the nation how great our swimmers are. Is there anything we can do as swim enthusiasts to change this? In all reality, probably not much. I personally don’t have the power to change TV schedules or viewing habits, but I can work on several little things.

Here are a few ideas about how we can help the popularity of swimming:

ONE

Scorekeeping. We’ve had friends come to meets and they don’t know what’s going on because there’s never a score posted. In other sports, you know which team is winning. Is it possible to post scores often and prominently at meets where they are keeping team scores?

TWO

Bring a friend to the pool. Whether your team has a “bring a friend day” or you ask one of your child’s friends to visit practice, we can reach out to more kids and introduce them to swimming.

THREE

Keep swimming fun. One reason why kids quit swimming is it’s “not fun anymore.” By allowing our kids time to goof off with their friends around the pool deck, either before or after practice, and keeping our attitudes light, we may keep our kids in the pool for more years.

FOUR

Invite friends and family to a meet. We can share our excitement and enthusiasm with our friends and family. Maybe not ask them to sit on the deck with us for two or three days, but have them stop by for an hour or two. Explain what’s going on so they can follow along and maybe they’ll catch the swimming bug.

FIVE

Be an ambassador. Talk about swimming with your non-swimming friends and share how much the sport has helped your kids. Encourage friends at any age to get into the pool and enjoy the great feeling of floating in the water. It’s never too late to join a Masters team.

Are you watching the Olympics? What are your favorite sports to watch? Do you keep track of those sports on off Olympic years? Also, what do you think of this year’s Olympics with all the ups, downs, and drama?